Star Telefonica

The small shop „Star Telefonica”(2006) was intended as a prototype for the serial production of similar stores, as part of a branding strategy for a mobile network provider.
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Star Telefonica

The small shop „Star Telefonica”(2006) was intended as a prototype for the serial production of similar stores, as part of a branding strategy for a mobile network provider.

The unity and the striking image of the composition is the result of the uniform layering of luminous and dark stripes, a distant homage to the famous façade of Josephine Baker’s Villa by Adolf Koos

The light, transparent layers serve as showcases for the mobile phones and their small accessories.
The floor, ceiling and the panel presenting the network’s logo are rendered in grey resin; the small furniture pieces inside the cubicle are rendered in reddish veneer.

The logo – a constellation – shines on the panel displaying the network’s name; the fonts were specially created for this purpose only.

The furniture manufacturer “Green Forest” from Timisoara had a seminal contribution in establishing the elegant detailing and the modular partition of the whole.

Several months after the opening, the mobile operator closed the store and renounced the whole branding idea in favor for a much simpler concept.

TEAM

Architect: Ioan Andreescu

Colaborator: Marius Harta, Claudiu Toma

Location: Iulius Mall, Timisoara, Romania

Client: Star Telefonica

Design period: 2006

Building period: 2006

Total built area: 30.6 sqm

Photography: Ovidiu Micsa

AWARDS

2006: “Anuala Timisoreana de Arhitectura” Interior design prize