ISHO MIXED USE - Residential - Office - Hotel

In the eastern part of the city, on the site of a large textile factory called ILSA – The Wool Industry, between the main boulevard entering the city center from the east and the Bega Channel, a new development called ISHO has started. It is a complex mix of functions, a hub of multiple connections that will accommodate:
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ISHO MIXED USE - Residential - Office - Hotel

In the eastern part of the city, on the site of a large textile factory called ILSA – The Wool Industry, between the main boulevard entering the city center from the east and the Bega Channel, a new development called ISHO has started. It is a complex mix of functions, a hub of multiple connections that will accommodate:

- a segment of the second ring of the city together with a new strategic bridge over Bega.
- a second pedestrian bridge that will continue an important pedestrian road connecting ISHO with another historic district in the east of the city with a powerful NW-SE visual direction, pointed to the massive Millennium church, a landmark in one of the historic plazas of the old Fabric district.
- the ample exposure to the riverfront.
- an eastern-western connection through an old tramway remise (to be converted into a Transport Museum and Cultural Center).

The management of the complex knot of fluxes, connections, thoroughfares, viewing directions, and panoramas influenced the planning strategy, the architectural design, and the inner landscaping. The main strategy was to divide the site into three east-west strips – along the boulevard, along the riverbank, and in-between along the future eastern connection. The northern strip will contain massive and iconic buildings (offices, hotels, high-rise apartment buildings), consistent with enhancing the boulevard image as a thoroughfare. The southern edge will contain several U-shaped apartment buildings, offering multiple views to the riverbank and traditional districts across the river, and a high-rise, offering an iconic tower. The middle strip contains an inner plaza, defined by the S-shaped office building and a green square between the northern and southern rows of buildings. The design of the public spaces with a unique parametric landscaped pattern varies from mineral until green, from public plaza or green square to semi-private inner atriums of the U-shaped buildings.

The East-West strips are crossed by various transversal vectors, either transit fluxes or visual directions. ISHO project is regenerating a brownfield land situated in an intermediate area, developing an "urban landscape" perspective, managing to attribute to the interventions a connecting role between the existing landmarks and poles. An important role was given to the "modeling" of the volumes to open vistas and visual cones, as well as to the choice of forms and textures to "stitch" the existing fabric and to offer a new reading of the city. It acts as a big-scale connector between the boulevard and the riverbank, between North and South, between its inner strip and the future cultural infrastructure to the East. It offers both transparency and intimacy and visually integrates – via panoramas and visual axes – the historic southern front on the riverbank and the Millennium Church in the core of the Fabric district.

ISHO will upgrade the eastern Timișoara and its "Bega boulevard" surrounding, offering potential for the city for 2021 and after.





Land surface: 5,6ha. , almost 200.000sq. m. grossfloor area,
Offices, Hotel, Parking, Residential, Social and Cultural Spaces,
Gym, Commerce, Services, Public Plaza, Green Square
Developers : TAKE PROJECT, MULBERRY DEVELOPMENT, TAKE HOTEL

Masterplan and Urban design, general coordination, residential, hotel, auto bridge: s.c. ANDREESCU & GAIVORONSCHI s.r.l., Vlad Gaivoronschi, arch. prof.ph.d., Ioan Andreescu, arch.prof.ph.d.
Principals: Mihai Ionut-Danciu, Simina Cuc, Catalin Gavrilescu, Ovidiu Micsa
Juniors: Monica Manase, Daniel Munteanu, Vlad Meglei, Razvan Dinu, Sigrid Hauler, Patricia Murar
Urbanism Consultants: Planwerk s.r.l. Vitamina s.r.l. , (Cluj-Timisoara) Eugen Panescu, Lavinia Popa, Paul Buchert, Iulia Fratila, Alexandru Malaescu (London)
Mobility, infrastructure: Drum Proiect s.r.l. - ing. Victor Rill
Office and residential: Atelier 21 s.r.l. - arch Adina Szitar, arch Dan Munteanu, ADNBA s.r.l. - arch. Adrian Untaru, Rodica Dina
Structure: Alpin Consulting s.r.l. - ing. Christian Lannert
Structure for the bridges: SSF-RO s.r.l. - Edward Petzek, ing.ph.d.
Pedestrian bridge and urban space design: arch. Bogdan Zaha
Mechanical, Water supply, electricity: AGASSI s.r.l., MELBO s.r.l.
Project Management: BMC, Atelier 21 s.r.l., OPTIM MANAGEMENT s.r.l.
Landscape and green: Private Design s.r.l., - Alina Floca, Alex Ciobota

TEAM

Architect: Ioan Andreescu, Vlad Gaivoronschi

Location: Timisoara, Romania

Client: TAKE PROJECT s.r.l.

Design period: 2017 - 2018

Building period: 2018

Total built area: 200000 sqm

AWARDS

2019: Romanian Building Awards - Shortlisted