Romtelecom Agency Timisoara

The works for the refurbishment of the ground floor of the Romtelecom building, located in the centre of Timișoara, in the immediate vicinity of the Opera House – Cathedral esplanade, are aimed not only at restyling a space but also at converting and transforming the same function, i.e., public relations, within a new ambiance and a new atmosphere.

The ambiance forming around the agency’s counter, a firm boundary between the clerk and the client, is dematerialized following the slogan "Romtelecom, as from one person to another." Thus, a direct, more intimate relation is taking shape, raising new challenges for both partners placed face to face, namely, to employ a poised tone of voice, to favor dialogue and propriety.

The other slogan – "Romtelecom beyond words…" is interpreted by generating a magical atmosphere, in which the dematerialized, minimal, obscure, and shiny space is supplemented by the sensual parts of the sculpture – the desk and the five telephone support devices in the commercial space.

The dual nature of the operation is strengthened by the dialectics of the center and of the shell, according to the principle of the contained contents, of the space in space: a general, darker space, the margins of which are defined by the relationship with the public, shelters in its core another, lighter and transparent space, of the telephone shop.

The surprising ambiance is consolidated by the "sound project" (loudspeakers placed behind the false ceiling), which came into being due to practical purposes (the inherent announcements made by the lady clerk at the reception desk), as well as from a desire to lend special sonority, in harmony with the rest of the ambiance. For this reason, the piano and vibraphone themes have been chosen as a most welcome audible leitmotif (Chick Corea and Gary Burton – Crystal Silence, ECM Records 1971).

TEAM

AWARDS

Andreescu and Gaivoronschi
associated architects

Piata Sfantu Gheorghe no 4, ap 10 Timisoara
tel +40 256 306042